Looking at song lyrics..
Dizzie Rascal - When looking at his music, one song that stuck out for me was 'Sirens' he uses words such as 'Blud' and how people 'snitched' on him to the police, this is portrayed in the more contemporary films such as Kidulthood and Adulthood, relating with this contemporary music. This song immediately made me link it to the film 'Shank' that we watched as he speaks of 'looking for somethin' to eat and we see this constantly throughout the film Shank as their violence comes from looking for 'munchies'. Throughout the song he talks of attacking people and running from police, which is the main story throughout the contemporary films such as Kidulthood, Adulthood, Shank and One Day.
Giggs 'You Raised Me' - Talks about being cared for by his mum who didn't earn much money, and giving him the things he needed. He then done things like smoked weed and getting kicked out of his home which he shared with his mum. He ends with 'I could be good, but it aint me, I think the hood kinda' changed me' showing how his mum tried her best to raide him well, but he repays her by getting involved in the 'hood' which he blames for the weed and misbehaving.
Wednesday 30 March 2011
Thursday 3 February 2011
Sapphire.. (2)
How were black people represented in the film?
- In the film, even the mention that Sapphire was a half cast girl but passed of as white was a shock. They realise this when her brother is coloured. They seem fearful of him and other black people.
Its seems to me when investigating the murder all white people were on the good side of the law, and they were quick to put the blame on other black people, and at the beginning no white person was doing wrong. I feel angered when they speak of Sapphire when it is revealed she is pregnant, this is because they say the investigator says "It could have been anyone's" insinuating that Sapphire had slept around it seems more obvious to him just because she is half cast, she must have slept around.
Also when Sapphire's hidden clothes were found (that were revealing) the landlady says "It was the black under the white" (her tweed skirt) also angered me as she was saying that, the 'black' person in her was the revealing outfits and the dishonesty, but as she passed as white, her 'white' person was kind, honest and the nice girl they all knew.
It shows that they represent black people people who constantly do wrong, but white people are always on the right side of the law, never being dishonest.
How the film puts across collective identity of black British people.
In the beginning of the film it shows that no matter what feeling you have inside, the white people would just judge on the exterior of the colour of your skin.
- In the film, even the mention that Sapphire was a half cast girl but passed of as white was a shock. They realise this when her brother is coloured. They seem fearful of him and other black people.
Its seems to me when investigating the murder all white people were on the good side of the law, and they were quick to put the blame on other black people, and at the beginning no white person was doing wrong. I feel angered when they speak of Sapphire when it is revealed she is pregnant, this is because they say the investigator says "It could have been anyone's" insinuating that Sapphire had slept around it seems more obvious to him just because she is half cast, she must have slept around.
Also when Sapphire's hidden clothes were found (that were revealing) the landlady says "It was the black under the white" (her tweed skirt) also angered me as she was saying that, the 'black' person in her was the revealing outfits and the dishonesty, but as she passed as white, her 'white' person was kind, honest and the nice girl they all knew.
It shows that they represent black people people who constantly do wrong, but white people are always on the right side of the law, never being dishonest.
How the film puts across collective identity of black British people.
In the beginning of the film it shows that no matter what feeling you have inside, the white people would just judge on the exterior of the colour of your skin.
Thursday 27 January 2011
A2! Sapphire.. (1)
What was happening in Britain between 1948-1962?
- The arrival of the British Windrush (60 years ago) (22nd June 1948) carried hundreds of passengers from Jamaica wishing to begin a new life in the UK. This was the first large group of West Indian immigrants to the UK after WW2.
For the majority of passengers it was not their first time as they were servicemen and women who were returning from leave, but the country that they used to live had now changed. They was no longer seen as part of the war effort, and were shown hostility when arriving back in the UK.
The West Indian immigrants prompted complaints from members of parliament, but the legislation controlling immigration was not passed until 1962.
ASIAN IMMIGRATION ACT 1948-1962
"Between 1948 and 1962 workers from the colonies could migrate to Britain without restriction. Until 1962 every Commonwealth citizen was entitled to enter the United Kingdom at will.
This right had been freely exercised for many years but it was only in the 10 years from 1952 onwards that substantial numbers of people from the Commonwealth began to think of settling in Britain.
Under the British Nationality Act 1948, citizens of British colonies could simply apply to the Home Office for registration of British nationality and were issued with certificates."
How was the social landscape changing?
"A Commonwealth citizen who wanted to work and settle in the United Kingdom had to obtain Ministry of Labour Vouchers, which were issued under the Commonwealth Immigrants Act 1962 and 1969. The vouchers were issued in three categories:
Category A: For applications by employers in this country who had a specific job to offer to a particular Commonwealth citizen
Category B: For applications by Commonwealth citizens without a specific job to come to but with certain special qualifications (such as nurses, teachers, medical doctors )
Category C: For all others"
How did the changing social landscape lead to 'racialisation' of British politics?
-
- The arrival of the British Windrush (60 years ago) (22nd June 1948) carried hundreds of passengers from Jamaica wishing to begin a new life in the UK. This was the first large group of West Indian immigrants to the UK after WW2.
For the majority of passengers it was not their first time as they were servicemen and women who were returning from leave, but the country that they used to live had now changed. They was no longer seen as part of the war effort, and were shown hostility when arriving back in the UK.
The West Indian immigrants prompted complaints from members of parliament, but the legislation controlling immigration was not passed until 1962.
ASIAN IMMIGRATION ACT 1948-1962
"Between 1948 and 1962 workers from the colonies could migrate to Britain without restriction. Until 1962 every Commonwealth citizen was entitled to enter the United Kingdom at will.
This right had been freely exercised for many years but it was only in the 10 years from 1952 onwards that substantial numbers of people from the Commonwealth began to think of settling in Britain.
Under the British Nationality Act 1948, citizens of British colonies could simply apply to the Home Office for registration of British nationality and were issued with certificates."
How was the social landscape changing?
"A Commonwealth citizen who wanted to work and settle in the United Kingdom had to obtain Ministry of Labour Vouchers, which were issued under the Commonwealth Immigrants Act 1962 and 1969. The vouchers were issued in three categories:
Category A: For applications by employers in this country who had a specific job to offer to a particular Commonwealth citizen
Category B: For applications by Commonwealth citizens without a specific job to come to but with certain special qualifications (such as nurses, teachers, medical doctors )
Category C: For all others"
How did the changing social landscape lead to 'racialisation' of British politics?
-
Collective Identity..
A collective identity refers to individuals' sense of belonging (the identity) to a group (the collective). From the perspective of the individual, the collective identity forms a part of his or her personal identity. Sometimes, the sense of belonging to a particular group will be so strong that it will trump other aspects of the person's personal identity (for example, the person may be willing to assume great risks for the group, even as great as loss of life).
http://en.wikipedia.org/wiki/Collective_identity
http://en.wikipedia.org/wiki/Collective_identity
Saturday 1 January 2011
Wednesday 28 April 2010
Impact for marketing and consumption.
UK Film Poster. This was a teaser poster to promote the film. It identifies the genre straight away and is clear to the audience what film they will be watching, and instantly recognising the director as a well known one, or produced films they have earlier enjoyed will also push someone to see the film. The four characters walking across the plank are what are considered as the four main charatcers. They are seen to be walking the plank, usually associated with pirates, linking in with pirate radio.
Marketing and Consumption.
Distributors.
Universal Pictures - They are a very well known company in the film industry. In the past the have distributed films like, Its Complicated, Leapyear, Love Happens, A couple's retreat and many more. The majority are usually box office successes and often make Universal a profit.
Release of the film.
The film was released in the UK on the 1st April 2009, and then relased all around the world, mostly with different names such as Pirate Radio.
Marketing of the film.
The marketing began with the trailer and then set off into posters, this consisted of pictures of separate characters and the whole poster to advertise the film. The separate ones made us feel for comfortable with the character and closer to them. This then escalate into use of animated apps for I-tunes. They also allowed the audience to see free clips of the film, probably the funniest, to let the audience view the best parts and want to see the film.
Premiere
The film premiere was in London's Leicester Square, London.
DVD figures (USA)
Released April 13th 2009 . Units Sold - 53,621. Consumer Spending - $1,098,694
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