Marketing and Consumption.

Distributors.

Universal Pictures - They are a very well known company in the film industry. In the past the have distributed films like, Its Complicated, Leapyear, Love Happens, A couple's retreat and many more. The majority are usually box office successes and often make Universal a profit.

Release of the film.

The film was released in the UK on the 1st April 2009, and then relased all around the world, mostly with different names such as Pirate Radio.

Marketing of the film.

The marketing began with the trailer and then set off into posters, this consisted of pictures of separate characters and the whole poster to advertise the film. The separate ones made us feel for comfortable with the character and closer to them. This then escalate into use of animated apps for I-tunes. They also allowed the audience to see free clips of the film, probably the funniest, to let the audience view the best parts and want to see the film.

Premiere

The film premiere was in London's Leicester Square, London.

DVD figures (USA)

Released April 13th 2009 . Units Sold - 53,621. Consumer Spending - $1,098,694