Impact for marketing and consumption.

UK Film Poster.

This was a teaser poster to promote the film. It identifies the genre straight away and is clear to the audience what film they will be watching, and instantly recognising the director as a well known one, or produced films they have earlier enjoyed will also push someone to see the film. The four characters walking across the plank are what are considered as the four main charatcers. They are seen to be walking the plank, usually associated with pirates, linking in with pirate radio.

Marketing and Consumption.

Distributors.

Universal Pictures - They are a very well known company in the film industry. In the past the have distributed films like, Its Complicated, Leapyear, Love Happens, A couple's retreat and many more. The majority are usually box office successes and often make Universal a profit.

Release of the film.

The film was released in the UK on the 1st April 2009, and then relased all around the world, mostly with different names such as Pirate Radio.

Marketing of the film.

The marketing began with the trailer and then set off into posters, this consisted of pictures of separate characters and the whole poster to advertise the film. The separate ones made us feel for comfortable with the character and closer to them. This then escalate into use of animated apps for I-tunes. They also allowed the audience to see free clips of the film, probably the funniest, to let the audience view the best parts and want to see the film.

Premiere

The film premiere was in London's Leicester Square, London.

DVD figures (USA)

Released April 13th 2009 . Units Sold - 53,621. Consumer Spending - $1,098,694

Convergence and new technologies in distribution.

Digital technology in distribution.

Internet - It has it's advantages at being able to advertise and market the film to an audience worldwide. A disadvantage of this could be the chance for people to illegally download the film for free, taking money and potential profit away from the production company (Working Title Films) and the distribution company (Universal).

Cinema - This could be an inconvenience for the audience as in the more modern times, people don't want to have to watch a film elsewhere. They usually want to see this in the comfort of their own home, not feeling uncomfortable around other strangers. A reason people do want to go and see a film at the cinema's is that they want the full effect of surround sound and big screens.

Digital Downloads - An easy convenience for the audience, but don't receive the same full effect.

What were the issues for the production company during the production phase?

Easy Shoot?

They made it an easy shoot for everybody by remembering through the casting period that the smaller parts were just as important as the bigger parts.

Location.

All the filming was done in the UK in local Cafe's, Pinewood Studio's, The National Gallery in Trafalgar Square London and on the beach in Brighton. On 28th April 2008, scenes were shot on Roupell Street in Waterloo, London with the Kings Arms re-named the Red Lion for filming purposes. The film's production exceeded £30million. They didn't want to sacrafice the quality of the film just to save money.

Casting.

They took a while to decide what actors/actresses they wanted as they knew that small parts were just as important. They knew that all actors had to get on with one another and once they had a rough idea of who they wanted they all rehearsed on the boat to test their compatibility. The casting also enabled the producers and director get an idea what the film was going to turn out like, this was shown through the actors they had picked.

Script.

Hilary Bevan Jones assisted Richard Curtis with the script, and once reading it through all at once, then she was able to make changes to make it funnier and talked it through with Richard Curtis.

Production.

Richard Curtis - Director.

Eric Fellner - Producer (Made the plan and bought this idea down from starting with 4-5 ideas).

Hilary Bevan Jones - Producer (Assisted Curtis with the script).

Danny Cohen - Cinematography.

Emma E. Hickox - Editing.

Tim Bevan - Producer.

Ronaldo Vasconcellos - In charge of budget for the film.

Technological Issues.

A Technological issue that the film came production and distribution came across was the fact the film was too long. It came in at nearly 3 hours long but has to be cut down to just over 2 hours solely for timing issues.

What are the pre-production issues for the production company when making films?

Casting.

Main Roles:

Philip Seymour Hoffman - The Count. (Previously starred in The Invention Of Lying and Mission Impossible III).

Bill Nighy - Quentin. (Previously starred in Doctor Who, Hot Fuzz and Pirates Of The Caribbean: At World's End).

Rhys Ifans - Gavin. (Previously starred in Nanny McPhee and the big bang and Hannibal Rising).

Katherine Parkinson - Felicity. (Previously starred in St Trinians Two and How to lose friends & alienate people).

Tom Sturridge - Young Carl. (Previously starred in Vanity Fair and Gullivers Travels).

The Producer(s).

Tim Bevan, Eric Fellner and Hilary Bevan Jones all produced 'The Boat That Rocked'.

They all worked from the beginning to the end, including the plan to the script to the making of the film.

The Director.

Richard Curtis, wanted to create a film based on the 60's style of music and the pirate radio stations that play the music, he wanted to introduce the characters above into a comedy film.

Music.

The soundtrack features songs from The Turtles, Jimmy Hendrix, Duffy, The Kinks, Box Tops, The Beach Boys and Dusty Springfield. The soundtrack features 32 songs on two discs. The Film itself has a 60 song playlist.

What are the pre-production issues for the production company when making films?

Genre of 'The Boat That Rocked'.

- Richard Curtis decided he wanted the film genre a cross bewtween 'Animal House' and 'Titanic'. But overall was classed in the comedy film genre.

Whose idea was the film?

- The person beginning the plan behind the film was the producer (Eric Fellner), but the director and writer who built upon this was Richard Curtis from Britain who created the idea of 'The Boat That Rocked'.

The idea was mainly from director and writer, Richard Curtis but he was helped along the way with several writers and producers to help him build on the script and idea, including partner Emma Freud.

Where did the idea come from?

The idea for Richard Curtis was original, as it didn't link back to any other type of media such as a comic, or TV episodes. But a main element that he did get the idea from was the type of music played in the 60's and the representation of Pirate Radio's playing this music.

Who wrote the original script?

Hilary Bevan Jones, who is a producer was approached by Curtis to improve the script. She helped by suggesting ways in which to improve the script, she says, 'It was important to read the script through first time all in one hit', she then worked back into the script and suggested ways in which it could be funnier for the comedy film.

Financial Backing.

Ronaldo Vascancellos, the co-producer of the film was in charge of the budget. But the producers were also allied with 'Universal Pictures' so that means they were able to have a direct line to finances as well as a way of distributing the film.