Digital technology in distribution.
Internet - It has it's advantages at being able to advertise and market the film to an audience worldwide. A disadvantage of this could be the chance for people to illegally download the film for free, taking money and potential profit away from the production company (Working Title Films) and the distribution company (Universal).
Cinema - This could be an inconvenience for the audience as in the more modern times, people don't want to have to watch a film elsewhere. They usually want to see this in the comfort of their own home, not feeling uncomfortable around other strangers. A reason people do want to go and see a film at the cinema's is that they want the full effect of surround sound and big screens.
Digital Downloads - An easy convenience for the audience, but don't receive the same full effect.
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