A2! Sapphire.. (1)

What was happening in Britain between 1948-1962?
- The arrival of the British Windrush (60 years ago) (22nd June 1948) carried hundreds of passengers from Jamaica wishing to begin a new life in the UK. This was the first large group of West Indian immigrants to the UK after WW2.
For the majority of passengers it was not their first time as they were servicemen and women who were returning from leave, but the country that they used to live had now changed. They was no longer seen as part of the war effort, and were shown hostility when arriving back in the UK.
The West Indian immigrants prompted complaints from members of parliament, but the legislation controlling immigration was not passed until 1962.

ASIAN IMMIGRATION ACT 1948-1962
"Between 1948 and 1962 workers from the colonies could migrate to Britain without restriction. Until 1962 every Commonwealth citizen was entitled to enter the United Kingdom at will.
This right had been freely exercised for many years but it was only in the 10 years from 1952 onwards that substantial numbers of people from the Commonwealth began to think of settling in Britain.
Under the British Nationality Act 1948, citizens of British colonies could simply apply to the Home Office for registration of British nationality and were issued with certificates."

How was the social landscape changing?
"A Commonwealth citizen who wanted to work and settle in the United Kingdom had to obtain Ministry of Labour Vouchers, which were issued under the Commonwealth Immigrants Act 1962 and 1969. The vouchers were issued in three categories:
Category A: For applications by employers in this country who had a specific job to offer to a particular Commonwealth citizen
Category B: For applications by Commonwealth citizens without a specific job to come to but with certain special qualifications (such as nurses, teachers, medical doctors )
Category C: For all others"

How did the changing social landscape lead to 'racialisation' of British politics?
-

Collective Identity..

A collective identity refers to individuals' sense of belonging (the identity) to a group (the collective). From the perspective of the individual, the collective identity forms a part of his or her personal identity. Sometimes, the sense of belonging to a particular group will be so strong that it will trump other aspects of the person's personal identity (for example, the person may be willing to assume great risks for the group, even as great as loss of life).

http://en.wikipedia.org/wiki/Collective_identity

A2!!!!

Impact for marketing and consumption.

UK Film Poster.

This was a teaser poster to promote the film. It identifies the genre straight away and is clear to the audience what film they will be watching, and instantly recognising the director as a well known one, or produced films they have earlier enjoyed will also push someone to see the film. The four characters walking across the plank are what are considered as the four main charatcers. They are seen to be walking the plank, usually associated with pirates, linking in with pirate radio.

Marketing and Consumption.

Distributors.

Universal Pictures - They are a very well known company in the film industry. In the past the have distributed films like, Its Complicated, Leapyear, Love Happens, A couple's retreat and many more. The majority are usually box office successes and often make Universal a profit.

Release of the film.

The film was released in the UK on the 1st April 2009, and then relased all around the world, mostly with different names such as Pirate Radio.

Marketing of the film.

The marketing began with the trailer and then set off into posters, this consisted of pictures of separate characters and the whole poster to advertise the film. The separate ones made us feel for comfortable with the character and closer to them. This then escalate into use of animated apps for I-tunes. They also allowed the audience to see free clips of the film, probably the funniest, to let the audience view the best parts and want to see the film.

Premiere

The film premiere was in London's Leicester Square, London.

DVD figures (USA)

Released April 13th 2009 . Units Sold - 53,621. Consumer Spending - $1,098,694

Convergence and new technologies in distribution.

Digital technology in distribution.

Internet - It has it's advantages at being able to advertise and market the film to an audience worldwide. A disadvantage of this could be the chance for people to illegally download the film for free, taking money and potential profit away from the production company (Working Title Films) and the distribution company (Universal).

Cinema - This could be an inconvenience for the audience as in the more modern times, people don't want to have to watch a film elsewhere. They usually want to see this in the comfort of their own home, not feeling uncomfortable around other strangers. A reason people do want to go and see a film at the cinema's is that they want the full effect of surround sound and big screens.

Digital Downloads - An easy convenience for the audience, but don't receive the same full effect.

What were the issues for the production company during the production phase?

Easy Shoot?

They made it an easy shoot for everybody by remembering through the casting period that the smaller parts were just as important as the bigger parts.

Location.

All the filming was done in the UK in local Cafe's, Pinewood Studio's, The National Gallery in Trafalgar Square London and on the beach in Brighton. On 28th April 2008, scenes were shot on Roupell Street in Waterloo, London with the Kings Arms re-named the Red Lion for filming purposes. The film's production exceeded £30million. They didn't want to sacrafice the quality of the film just to save money.

Casting.

They took a while to decide what actors/actresses they wanted as they knew that small parts were just as important. They knew that all actors had to get on with one another and once they had a rough idea of who they wanted they all rehearsed on the boat to test their compatibility. The casting also enabled the producers and director get an idea what the film was going to turn out like, this was shown through the actors they had picked.

Script.

Hilary Bevan Jones assisted Richard Curtis with the script, and once reading it through all at once, then she was able to make changes to make it funnier and talked it through with Richard Curtis.

Production.

Richard Curtis - Director.

Eric Fellner - Producer (Made the plan and bought this idea down from starting with 4-5 ideas).

Hilary Bevan Jones - Producer (Assisted Curtis with the script).

Danny Cohen - Cinematography.

Emma E. Hickox - Editing.

Tim Bevan - Producer.

Ronaldo Vasconcellos - In charge of budget for the film.

Technological Issues.

A Technological issue that the film came production and distribution came across was the fact the film was too long. It came in at nearly 3 hours long but has to be cut down to just over 2 hours solely for timing issues.